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Rancho Palos Verdes (West)
10,076
Total Mailboxes
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Jump to Area Demographics
🎃 OCTOBER (Delivery on 2nd or 3rd Tuesday)
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Pick Your Ad Size
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Complete Payment
Step 3 – Pay
What’s Happening in October 2024
Key dates and events to maximize your advertising impact
Major Holidays & Events
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OCT 31
Halloween High TrafficPeak costume, candy, and decoration sales. Family-focused advertising performs well.
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OCT 14
Columbus Day / Indigenous Peoples’ DayFederal holiday with many sales events. Good for retail and travel promotions.
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OCT 16
Boss’s DayTarget professional gifts, office supplies, and appreciation services.
Shopping & Retail Opportunities
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OCT 10-11
Amazon Prime Big Deal Days Major EventHuge online shopping event. Increased e-commerce activity across all platforms.
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ALL OCT
Pre-Holiday Shopping SeasonEarly bird holiday shoppers start browsing. Begin holiday campaign teasers.
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OCT 1-31
Oktoberfest PromotionsFood, beverage, and entertainment industries see increased engagement.
Awareness Months & Causes
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ALL OCT
Breast Cancer Awareness Month High EngagementPink ribbon campaigns. Health, wellness, and charitable giving focus.
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ALL OCT
Cybersecurity Awareness MonthB2B tech companies and security services see increased interest.
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ALL OCT
National Dental Hygiene MonthHealthcare and dental product promotions perform well.
Seasonal Marketing Themes
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ALL OCT
Fall/Autumn AestheticWarm colors, cozy themes, pumpkin spice everything. Home decor and fashion peaks.
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MID OCT
Back-to-School ClearanceEducational products and supplies clearance. Good for budget-conscious messaging.
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LATE OCT
Winter Prep SeasonHome improvement, automotive, and clothing for colder weather.
💡 Pro Advertising Tip for October
October is the sweet spot between back-to-school and holiday shopping. Halloween dominates early messaging, but smart advertisers begin teasing Black Friday deals by mid-month.
Consider split-testing spooky vs. autumn themes to see what resonates with your audience. Mobile engagement peaks around Halloween weekend!
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Pick Your Ad Size
Step 2
&
💳
Complete Payment
Step 3 – Pay
What’s Happening in October 2024
Key dates and events to maximize your advertising impact
Major Holidays & Events
-
OCT 31
Halloween High TrafficPeak costume, candy, and decoration sales. Family-focused advertising performs well.
-
OCT 14
Columbus Day / Indigenous Peoples’ DayFederal holiday with many sales events. Good for retail and travel promotions.
-
OCT 16
Boss’s DayTarget professional gifts, office supplies, and appreciation services.
Shopping & Retail Opportunities
-
OCT 10-11
Amazon Prime Big Deal Days Major EventHuge online shopping event. Increased e-commerce activity across all platforms.
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ALL OCT
Pre-Holiday Shopping SeasonEarly bird holiday shoppers start browsing. Begin holiday campaign teasers.
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OCT 1-31
Oktoberfest PromotionsFood, beverage, and entertainment industries see increased engagement.
Awareness Months & Causes
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ALL OCT
Breast Cancer Awareness Month High EngagementPink ribbon campaigns. Health, wellness, and charitable giving focus.
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ALL OCT
Cybersecurity Awareness MonthB2B tech companies and security services see increased interest.
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ALL OCT
National Dental Hygiene MonthHealthcare and dental product promotions perform well.
Seasonal Marketing Themes
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ALL OCT
Fall/Autumn AestheticWarm colors, cozy themes, pumpkin spice everything. Home decor and fashion peaks.
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MID OCT
Back-to-School ClearanceEducational products and supplies clearance. Good for budget-conscious messaging.
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LATE OCT
Winter Prep SeasonHome improvement, automotive, and clothing for colder weather.
💡 Pro Advertising Tip for October
October is the sweet spot between back-to-school and holiday shopping. Halloween dominates early messaging, but smart advertisers begin teasing Black Friday deals by mid-month.
Consider split-testing spooky vs. autumn themes to see what resonates with your audience. Mobile engagement peaks around Halloween weekend!
🦃 NOVEMBER 2025
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Pick Your Ad Size
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Complete Payment
Step 3 – Pay
Quick question: Are you purchasing a single ad or interested in volume discounts?
What’s Happening in November 2025
Key dates and events to maximize your advertising impact
Major Holidays & Events
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NOV 27
Thanksgiving Peak TrafficAmerica’s biggest family gathering holiday. Food, travel, and gratitude messaging dominate. Perfect for restaurant, catering, and home services.
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NOV 11
Veterans Day Federal HolidayHonor service members with special offers, patriotic messaging, and community support campaigns. Many businesses closed.
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NOV 14
World Diabetes DayPeak of Diabetes Awareness Month. Healthcare, fitness, and nutrition businesses see increased engagement.
Shopping & Retail Opportunities
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NOV 28
Black Friday Biggest Shopping DayTraditionally the year’s busiest retail day. Massive discounts, doorbusters, and the official start of holiday shopping season.
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NOV 29
Small Business Saturday Support LocalPerfect for local Orange County businesses! Encourages shoppers to support independent retailers and community businesses.
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DEC 1
Cyber Monday Online Mega-EventBiggest online shopping day of the year. Tech, fashion, beauty, and digital services see record-breaking sales.
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ALL NOV
Holiday Shopping Season KickoffEarly bird shoppers begin holiday purchases. Begin teasing Black Friday deals mid-month for maximum impact.
Awareness Months & Causes
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ALL NOV
National Diabetes Month High AwarenessOver 37 million Americans have diabetes. Healthcare, fitness, nutrition, and wellness brands can make meaningful connections.
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ALL NOV
Movember / Men’s Health Awareness Month Growing MovementMustache-growing campaign for prostate cancer, testicular cancer, and mental health. Fitness, healthcare, and lifestyle brands engage.
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ALL NOV
National Native American Heritage MonthCelebrate indigenous cultures, history, and contributions. Cultural organizations and educational institutions lead observances.
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NOV 21
Great American Smokeout (3rd Thursday)Annual event encouraging smokers to quit. Healthcare providers and wellness programs see increased inquiries.
Seasonal Marketing Themes
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ALL NOV
Gratitude & Family Gathering ThemesThanksgiving sentiment drives emotional messaging. Family-focused, home improvement, and hospitality sectors benefit greatly.
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EARLY NOV
Fall Foliage PeakFinal autumn aesthetic push. Warm colors, cozy themes, and “last days of fall” messaging before winter transition.
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MID NOV
Pre-Holiday Home PreparationHomeowners prepare for holiday guests. Home services, cleaning, landscaping, and renovation inquiries surge.
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LATE NOV
Holiday Season Full LaunchPost-Thanksgiving transitions fully into Christmas, Hanukkah, and year-end messaging. Gift-giving takes center stage.
💡 Pro Advertising Tip for November 2025
November 2025 is THE month for local businesses to shine! With Black Friday on the 28th and Small Business Saturday on the 29th, your Orange County customers are primed to shop local. Start your Thanksgiving messaging early in the month, then pivot hard into Black Friday deals by mid-November. Don’t forget… households receiving your mailer will have it in-hand during the critical pre-shopping planning phase. Make your offer irresistible and time-sensitive to drive action!
🎄 DECEMBER 2025
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Pick Your Ad Size
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Complete Payment
Step 3 – Pay
Quick question: Are you purchasing a single ad or interested in volume discounts?
What’s Happening in December 2025
Key dates and events to maximize your advertising impact
Major Holidays & Events
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DEC 25
Christmas Day Peak HolidayThe biggest gift-giving holiday of the year. Retail peak season reaches maximum intensity. Massive consumer spending across all categories.
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DEC 14-22
HanukkahEight-day Jewish festival of lights. Gift-giving traditions, family gatherings, and festive meals create marketing opportunities.
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DEC 26-JAN 1
KwanzaaWeek-long celebration of African American culture and heritage. Focus on community values, cultural pride, and family traditions.
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DEC 31
New Year’s Eve Celebration PeakYear-end celebrations, parties, resolutions, and fresh-start messaging. Entertainment, catering, and fitness industries thrive.
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DEC 21
Winter SolsticeShortest day and longest night of the year. Marks astronomical winter’s arrival. Cultural celebrations and wellness themes.
Shopping & Retail Opportunities
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ALL DEC
Peak Holiday Shopping Season Maximum SpendingThe year’s busiest retail period. Consumers complete holiday shopping lists with urgency. Last-minute shoppers create second wave mid-month.
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DEC 1
Cyber Monday CarryoverExtended Cyber Monday deals often continue into early December. Online shopping momentum stays high through first week.
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DEC 20-24
Last-Minute Shopping Frenzy Urgent BuyersProcrastinators rush to complete shopping. Premium pricing opportunities. Gift cards and instant-delivery services excel.
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DEC 26
After-Christmas Sales / Boxing DayRetailers clear inventory with deep discounts. Returns processing begins. Self-gifting and gift card redemption surge.
Awareness Months & Causes
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DEC 2
Giving Tuesday $3.6B+ RaisedGlobal generosity movement following shopping holidays. Nonprofits see massive donations. Perfect for cause-related marketing and community support.
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ALL DEC
National Drunk Driving Prevention MonthSafety campaigns intensify during holiday party season. Ride-share services, designated driver programs, and safety messaging crucial.
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DEC 1
World AIDS DayGlobal awareness for HIV/AIDS prevention, treatment, and support. Healthcare organizations and advocacy groups lead initiatives.
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ALL DEC
National Human Rights MonthFocus on equality, justice, and dignity. Organizations emphasize inclusive practices and social responsibility.
Seasonal Marketing Themes
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ALL DEC
Winter Wonderland AestheticsSnowflakes, holiday lights, cozy fireplaces, and festive decorations dominate. Peak nostalgia and family-togetherness messaging.
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EARLY DEC
Holiday Party SeasonCorporate events, family gatherings, and social celebrations. Catering, entertainment, party supplies, and formal wear thrive.
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MID DEC
Year-End Business ClosingsCompanies finalize budgets, close books, and plan for next year. B2B services see urgency for end-of-year spending.
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LATE DEC
New Year’s Resolution Preview Fresh StartFitness memberships, organizational products, self-improvement services surge. “New Year, New You” campaigns launch early.
💡 Pro Advertising Tip for December 2025
December is when direct mail REALLY shines! Physical mailboxes get less crowded as businesses focus on digital, making your 9×12 glossy postcard stand out even more. Orange County families are home for the holidays, actually checking their mail, and in spending mode. Your December mailer hits RIGHT when they’re making decisions about year-end purchases, holiday services, and January preparations. Pro move… offer a special “ring in the New Year” discount that extends into January to capture both holiday urgency AND resolution-driven spending!
❄️ JANUARY 2026
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Pick Your Ad Size
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Complete Payment
Step 3 – Pay
Quick question: Are you purchasing a single ad or interested in volume discounts?
What’s Happening in January 2026
Key dates and events to maximize your advertising impact
Major Holidays & Events
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JAN 1
New Year’s Day Fresh StartThe ultimate fresh start. Resolution season kicks off with consumers ready to reinvent themselves and invest in self-improvement goals.
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JAN 19
Martin Luther King Jr. Day Federal HolidayHonors civil rights leader Dr. MLK Jr. Many have a 3-day weekend. Focus on service, community engagement, and equality messaging.
Shopping & Retail Opportunities
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JAN 1-31
Post-Holiday Clearance Sales High TrafficClear holiday inventory with progressive discounts (30% to 70% off). Bargain hunters actively shopping with holiday cash and gift cards.
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ALL JAN
Gift Card Redemption PeakMillions of gift cards received during holidays get redeemed. Smart upselling opportunities as customers have “free” money to spend.
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ALL JAN
Returns & Exchanges Season20-30% of December purchases returned. Turn returns into opportunities with excellent service and strategic product placement.
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ALL JAN
“New Year, New You” Shopping Surge Resolution DrivenConsumers actively purchasing to support resolutions. Fitness gear, organizational tools, wellness products, and self-improvement items fly off shelves.
Awareness Months & Causes
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ALL JAN
National Blood Donor Month LifesavingWinter blood shortages critical. Established 1970 to encourage donations during challenging season. Healthcare organizations actively campaign.
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ALL JAN
Cervical Health Awareness MonthFocus on preventative care and annual screenings. Healthcare providers emphasize wellness checkups and early detection.
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ALL JAN
National Glaucoma Awareness MonthEye health education and screening promotion. Optometry and ophthalmology practices see increased patient engagement.
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ALL JAN
Dry January MovementGrowing trend of alcohol abstinence for the month. Wellness brands, mocktail makers, and alcohol-free beverage companies capitalize.
Seasonal Marketing Themes
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ALL JAN
Resolution Revolution Top TrendFitness, organization, productivity, financial planning, and self-improvement dominate. Position products as resolution enablers.
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EARLY JAN
Winter Wellness FocusCombat winter fatigue, seasonal depression, and cold weather health challenges. Self-care and wellness products particularly relevant.
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MID JAN
Organization & Decluttering SeasonPost-holiday cleanup creates demand for storage, organizing systems, and home improvement. “Out with old, in with new” mindset peaks.
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LATE JAN
Valentine’s Day PreviewEarly birds begin Valentine shopping. Gift retailers start campaigns while maintaining January momentum through month’s end.
💡 Pro Advertising Tip for January 2026
January is THE GOLDEN OPPORTUNITY for direct mail! While everyone else floods digital channels with New Year ads, your physical 9×12 postcard stands out in less-crowded mailboxes. Orange County residents are home from holiday travels, actively checking mail, and in “new year spending mode” with gift cards burning holes in their pockets. The secret sauce… frame your offer around resolution support: “Finally get that home project done!” or “Start 2026 with professional service you deserve!” People have spending power AND motivation right now. Don’t sleep on January… it’s often MORE profitable than December for smart local businesses!
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Every month, on the very last day,
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a new month rolls in while another rolls away!
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📊AREA DEMOGRAPHICS
Community Demographics
Rancho Palos Verdes (West) - ZIP 90275
41,367
Total Population
$175k
Median Income
$1.77M
Median Home Value
69%
Bachelor's Degree+
📊 Age Distribution
Under 20
18%
20-39
17%
40-59
29%
60+
36%
Median Age
50 years
🌍 Ethnic Diversity
White
46.5%
Asian
31.7%
Hispanic/Latino
12%
Other
9.8%
Diversity Index
71
🏡 Households
Total Households
15,821
Family Households
78.3%
Married Couples
63.3%
Avg Household Size
2.6
Owner Occupied
81%
💵 Income Levels
Average HH Income
$230,749
Per Capita
$86,612
HH > $200k
42.2%
HH > $100k
73%
Poverty Rate
4.1%
💼 Employment
Unemployment
3%
Management/Prof
56%
Business Owners
21.1%
Work from Home
28%
Avg Commute
32 min
🛍️ Consumer Profile
Internet Access
95%+
Smartphone Users
90%
2+ Vehicles
82%
Avg Charity Giving
$11,098
Investment Income
$48,325
Prime Marketing Demographics
This affluent coastal community represents one of California's most educated and established markets.
With exceptional purchasing power, stable family households, and mature consumers who prioritize
quality and value, Rancho Palos Verdes offers premium opportunities for luxury brands, financial services,
healthcare, and high-end retail marketing.
USPS Mail Routes
Rancho Palos Verdes (West) - 20 Routes
10,076
Total Mailboxes
2.52
Avg Household Size
$168k
Avg Income
90275
ZIP Code
90275-C001
📮
519
💵
$200k
90275-C003
📮
515
💵
$200k
90275-C005
📮
331
💵
$173k
90275-C006
📮
536
💵
$167k
90275-C008
📮
476
💵
$171k
90275-C012
📮
410
💵
$200k
90275-C013
📮
538
💵
$138k
90275-C015
📮
719
💵
$149k
90275-C018
📮
443
💵
$171k
90275-C019
📮
601
💵
$200k
90275-C021
📮
659
💵
$167k
90275-C022
📮
455
💵
$132k
90275-C028
📮
458
💵
$167k
90275-C029
📮
783
💵
$167k
90275-C030
📮
474
💵
$173k
90275-C031
📮
367
💵
$200k
90275-C034
📮
307
💵
$141k
90275-C035
📮
497
💵
$147k
90275-C051
📮
386
💵
$200k
90275-C052
📮
454
💵
$167k
Area Totals
Total Mailboxes
10,076
Avg Income
$167.93k






